Posts

Insights & Articles

Profitably scale your ad account by building custom funnels, with maximum page speed, without hiring a designer.

Featured Article
Chalk diagram of which attributes describe a good landing page experience: relevant content, easy navigation, transparency
Edge

Which Attributes Describe a Good Landing Page Experience?

9/10/26

Latest Articles
Chalk diagram of which attributes describe a good landing page experience: relevant content, easy navigation, transparency
Edge

Which Attributes Describe a Good Landing Page Experience?

9/10/26

SaaS landing page flow: an ad leads to a landing page that hands off to a signup flow or scheduler, then a paying customer
Edge

SaaS Landing Pages: Trial, Demo & Freemium Examples

9/9/26

Conversion funnel as a pipe of pages from ad to conversion, leaking at every handoff, with the landing page step highlighted
Edge

Conversion Funnel Examples: 6 Funnels for Paid Traffic

9/8/26

Diagram of a landing page A/B test: paid clicks from one ad split at random between page A and page B, judged on one metric
Edge

What Is an A/B Test? How to A/B Test Landing Pages

9/7/26

Landing page design blueprint: a 390px phone page with the first screen, CTA contrast, and tap target size annotated
Edge

Landing Page Design: A Mobile-First Guide That Converts

9/6/26

Landing page templates as three blueprints: cold, warm, and hot traffic pages with different section orders and lengths
Edge

Landing Page Templates: 8 Blueprints by Traffic and Offer

9/5/26

High-converting landing page diagram: a relevance gate leading to a scale where value outweighs cost, risk, and effort
Edge

High-Converting Landing Page: 7 Elements and Why They Work

9/4/26

Flat vector illustration of landing page examples arranged by traffic temperature, from cold advertorial to hot direct offer
Edge

17 Landing Page Examples That Convert Paid Traffic

9/1/26

Isometric diagram linking a Facebook Ads Library ad card to the landing page behind it for competitor research
Edge

How to Use the Facebook Ads Library for Competitor Research

8/30/26

Blueprint schematic of a listicle landing page showing where the product enters and the buy box at the end
Edge

Listicle Landing Pages: Why Listicles Convert Cold Traffic

8/29/26

Flat vector diagram of an advertorial landing page's five blocks, from hook to buy box, with an advertisement label
Edge

Advertorial Meaning, Examples, and Landing Pages That Sell

8/28/26

Bar chart comparing contribution per order for no offer, buy one get one free, and buy two get one free BOGO structures
Edge

BOGO Offers on Shopify: Structure, Margin Math, and Testing

8/27/26

Isometric diagram of conversion rate optimization tools across the diagnose, build, test, and measure stages
Edge

Conversion Rate Optimization Tools: What DTC Operators Need

8/26/26

Duotone thermometer illustration mapping online ad platforms from cold feed traffic to warm search and the page each needs
Edge

Online Ad Platforms for eCommerce: A DTC Buyer's Guide

8/25/26

Marketer inspecting the tiny form on a lead gen landing page while the headline and offer around it go unoptimized
Edge

Lead Gen Landing Pages: Build One That Pays for Itself

8/24/26

Two people lying in grass holding Fulton orthopedic insoles next to their sneakers
Edge

How Fulton Increased Paid Conversion Rate by 110% with Pagedeck

4/8/26

The Gravel Nalgene product announcement over a mossy, earthy background
Edge

Cutting Acquisition Costs by 66%: How Gravel Used Pagedeck to Rethink Paid Traffic

4/8/26

Illustrated chalkboard diagram comparing landing page and product page traffic flows for paid ads
Edge

Landing Page vs. Product Page for Paid Ads: Which One Actually Converts?

3/10/26